How We Decide Which Tools to Build Next

How We Decide Which Tools to Build Next
Photo by Andy Holmes / Unsplash

We love creating online tools that save time and make life easier — whether it’s calculating baseball stats, converting temperatures, or figuring out daily calories. But we can’t build everything at once, so we’ve developed a simple process to decide which tools to focus on next.

Where Our Ideas Come From

Most of our ideas come straight from real problems people face:

  • User feedback: Questions, suggestions, or comments from people using our current tools.
  • Personal experience: Things we notice are slow, confusing, or frustrating.
  • Trending topics: Popular sports, health, or tech searches that need quick answers.
  • Market gaps: Areas where existing tools are complicated, slow, or hard to use.

For example, when users keep asking something like, “How do I calculate my daily calories quickly?”, we know that is a tool worth building.

How We Prioritize

Not every idea makes the cut. Before building a new tool, we ask:

  • Is it simple? Can it be easy to use for everyone?
  • Will people use it? Is this something lots of people will find useful?
  • Does it solve a real problem? Will it save time or effort?
  • Can we build it well? Is it possible to make it fast, accurate, and reliable?

Sometimes an idea is popular but too complicated for a simple tool. We usually focus on tools that are quick, clear, and widely useful.

Testing and Feedback

We don’t just release tools and hope for the best. We test them first, collect feedback, and make improvements. This helps us ensure that every tool we publish works the way people need it to.

Your Ideas Matter

Have an idea for a tool you wish existed? Let us know! Your suggestion might be the next calculator, converter, or analytics tool we build.

Why We Do This

Building tools is all about making life easier for you. Every new feature is inspired by real problems and real people. So keep sending your ideas — we’re listening, and we’re excited to see what we can build next.